Last week, I appeared on the Deconstructor of Fun podcast to discuss user acquisition and systematic growth for consumer apps and games. I thought this podcast was worth sharing via the weekly column, even though it was recorded for another outlet, because the conversation broached a wide range of topics in detail and generally covered quite a bit of ground across more than an hour.
The discussion centered on these three MDM articles, so it might be worth reading them before listening to the podcast:
- The problem with the 30% platform fee on mobile in three charts;
- High growth, low growth, no growth: systematic growth with DAU replacement;
- Using machine learning to automate mobile marketing budgets.