How might IDFA deprecation have minimal impact?
Posted on July 27, 2020 in Case Study, Mobile Marketing, Original ContentDear Apple: These changes will improve SKAdNetwork for advertisers
Posted on July 6, 2020 in Case Study, Mobile Marketing, Original ContentApocalypse Now: per WWDC, the IDFA is dead
Posted on June 22, 2020 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingThree arguments against Apple anti-trust accusations
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Posted on June 8, 2020 in Case Study, Freemium, Mobile Marketing, Original ContentHow Zynga executed its stunning turnaround
Posted on April 27, 2020 in Case Study, Games, Managing Growth Teams, Original ContentWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionHow has the Coronavirus impacted the App Economy?
Posted on March 23, 2020 in Case Study, Games, Lifetime Customer Value, Mobile Marketing, Original ContentWhy paid UA is the primary driver of discoverability for mobile apps
Posted on January 23, 2020 in Case Study, Managing Growth Teams, Mobile Marketing, Original Content