How has the Coronavirus impacted the App Economy?
Posted on March 23, 2020 in Case Study, Games, Lifetime Customer Value, Mobile Marketing, Original ContentWhy paid UA is the primary driver of discoverability for mobile apps
Posted on January 23, 2020 in Case Study, Managing Growth Teams, Mobile Marketing, Original Content
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality
Why do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentTaming Facebook CBO: 5 lessons learned
Posted on September 5, 2019 in Case Study, Mobile Marketing, Original Content, Quantitative MarketingWhat is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUser acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative MarketingThe State of the App Economy: 2019 and beyond
Posted on February 19, 2019 in Case Study, Games, Mobile Marketing, Original ContentFortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Mobile Marketing, Original Content