How has the Coronavirus impacted the App Economy?
Posted on March 23, 2020 in Case Study, Games, Lifetime Customer Value, Mobile Marketing, Original Content

Why paid UA is the primary driver of discoverability for mobile apps
Posted on January 23, 2020 in Case Study, Managing Growth Teams, Mobile Marketing, Original Content

Has the DTC model peaked?
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality

The best of MDM in 2019
Posted on December 23, 2019 in Case Study, Greatest Hits, Original Content

Why do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original Content

Taming Facebook CBO: 5 lessons learned
Posted on September 5, 2019 in Case Study, Mobile Marketing, Original Content, Quantitative Marketing

What is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing

User acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative Marketing

The State of the App Economy: 2019 and beyond
Posted on February 19, 2019 in Case Study, Games, Mobile Marketing, Original Content

Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Mobile Marketing, Original Content

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