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Case Study

Gardenscapes: A case study in incremental growth

Gardenscapes - New Acres is a casual game developed by Russian studio Playrix that combines elements of Match 3 gameplay with…
September 19, 2016

Nonstop Knight: A case study in mobile ad monetization

Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar…
July 11, 2016

Dubsmash: A case study in virality

Dubsmash is a video messaging application that allows users to film videos of themselves lip-synching to audio clips. The app…
June 8, 2015

Ketchapp: A case study in mobile portfolio management

Ketchapp is the small, Paris-based app publisher behind the viral sensation 2048, which rocketed up the Top Downloaded charts on both…
May 25, 2015

Crossy Road: A case study in mobile ad monetization

Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play…
April 13, 2015

Trivia Crack: A case study in virality

Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly…
January 26, 2015

Save the Titanic: A case study in virality

I stumbled upon this question on Quora the other day, which asks how a game called Save the Titanic managed to…
June 26, 2012

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Recent podcasts

  1. The Prosperous Society, Part 3: The Collapse of the Pareto Principle April 21, 2026
  2. Podcast: Google navigates the AI advertising era (with Dan Taylor) April 14, 2026
  3. Podcast: Considering the future of Section 230 (with Ben Sperry) April 7, 2026
  4. The Prosperous Society, Part 2: The Human Nexus of Commerce March 31, 2026
  5. Podcast: Understanding Unity’s Vector (with Felix The) March 24, 2026

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