MDM once again set a pageviews record in 2019, with a projected 1.5MM pageviews for the year (versus 1MM in 2018). These are the top 10 articles published in 2019, listed in descending order of pageviews:
- Mobile ad creative: how to produce and deploy advertising creative at scale
- It’s time to retire the LTV metric
- What is the size of the mobile gaming advertising market?
- Gaming is the ascendant consumer tech category
- The LTV metric isn’t dead. Here’s why.
- Are mobile marketing agencies relevant in 2019?
- The future of mobile growth teams
- User acquisition and systematic growth for consumer apps
- High growth, low growth, no growth: systematic growth with DAU replacement
- Visualizing the dynamic between LTV and Retention
See the collection of last year’s top articles: The best of MDM in 2018