Using (Free!) App Annie data to optimize your next game

I delivered the below presentation last week at Casual Connect San Francisco. In the talk, I described a framework for using the data that App Annie indexes and makes available for free for identifying the audience segments that represent the most lucrative and accessible opportunities on mobile.

The talk is based on a Python model that I created and have used with clients which analyzes various pieces of data around a game and attempts to “score” its audience in terms of mass appeal and gender resonance.