Why did SKAdNetwork fail?

May 29, 2024

SKAdNetwork 4.0, an update to Apple's native app install attribution framework, was introduced two years ago at WWDC 2022. SKAdNetwork 4.0 represented what I saw at the time as a total overhaul of the tool, addressing many of the functional flaws of SKAdNetwork 2.0, the point release that was launched ahead of Apple's App Tracking […]

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