All posts in Ethics of Advertising

Is it healthy for start-ups to spend so much money on user acquisition?
Posted on November 26, 2018 in Analytics, App Development, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Sheryl Sandberg is right: metered access doesn’t scale
Posted on October 1, 2018 in Analytics, Engagement, Ethics of Advertising, Freemium, Original Content

Unpacking Facebook’s upcoming changes to Custom Audiences
Posted on June 18, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

How mobile gaming companies are dealing with GDPR
Posted on May 29, 2018 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Facebook doesn’t sell user data. No one would buy it.
Posted on May 7, 2018 in Analytics, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Facebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down?
Posted on April 30, 2018 in Ethics of Advertising, Mobile Marketing, Original Content

Will Apple redefine mobile advertising with SKAdNetwork?
Posted on April 9, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Algorithms, Ad Targeting, and Democracy – a Conversation with Dr. Sandra Matz
Posted on April 2, 2018 in Ethics of Advertising, Original Content, Podcast, User Acquisition

Algorithms and Safe Harbor: What will regulation for Facebook look like?
Posted on March 26, 2018 in Ethics of Advertising, Mobile Marketing, Original Content