What is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingMobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhat is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingIs it healthy for start-ups to spend so much money on user acquisition?
Posted on November 26, 2018 in Ethics of Advertising, Mobile Marketing, Original ContentSheryl Sandberg is right: metered access doesn’t scale
Posted on October 1, 2018 in Ethics of Advertising, Freemium, Original ContentUnpacking Facebook’s upcoming changes to Custom Audiences
Posted on June 18, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingHow mobile gaming companies are dealing with GDPR
Posted on May 29, 2018 in Case Study, Ethics of Advertising, Mobile Marketing, Original ContentFacebook doesn’t sell user data. No one would buy it.
Posted on May 7, 2018 in Ethics of Advertising, Mobile Marketing, Original ContentFacebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down?
Posted on April 30, 2018 in Ethics of Advertising, Mobile Marketing, Original ContentWill Apple redefine mobile advertising with SKAdNetwork?
Posted on April 9, 2018 in Ethics of Advertising, Mobile Marketing, Original Content