Apple, Gemini, and the value of on-device AI As reported this week, Apple and Google have officially partnered to bring Google's Gemini foundation model to various Apple Intelligence features,… January 13, 2026
Podcast: Understanding the Shopify Product Network (with Amanda Engelman) https://open.spotify.com/episode/0t4t73AajImnE40UtvF8gm?si=36d5ce3270a04e1a My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The… December 30, 2025
Perplexity introduces advertising; exploring the AI-search incentive problem Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in… August 26, 2024
Why did SKAdNetwork fail? SKAdNetwork 4.0, an update to Apple's native app install attribution framework, was introduced two years ago at WWDC 2022. SKAdNetwork… May 29, 2024
The big economy of small advertisers In July 2020, more than 1,000 advertisers joined a boycott of Facebook's advertising platform organized by a group of civil… April 3, 2024
The Advertiser’s Dilemma with PMax and Advantage+ Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human… January 31, 2024
What is an “appropriate fee” for a social media subscription? This week, digital privacy activist group noyb filed a complaint against Meta with the Austrian Data Protection Authority (DPA). The… December 1, 2023
Podcast: The journey to probabilistic attribution (with Michael Kaminsky) https://open.spotify.com/episode/1uVqjRevhmdrlR9WO3hsJJ?si=6c6361a78f9d4361 In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder… November 15, 2023
Brand strategy in an information war Meta, Snap, and Pinterest each offered commentary on the impact on their businesses of the current tumult in the Middle… November 14, 2023
The black box inside the black box Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"… November 8, 2023
