Why is Apple rebuilding the App Economy?
Posted on July 13, 2020 in Ethics of Advertising, Mobile Marketing, Mobile Platform Wars, Original ContentApocalypse Now: per WWDC, the IDFA is dead
Posted on June 22, 2020 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingWhy do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentWhat is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingMobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhat is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingIs it healthy for start-ups to spend so much money on user acquisition?
Posted on November 26, 2018 in Ethics of Advertising, Mobile Marketing, Original ContentSheryl Sandberg is right: metered access doesn’t scale
Posted on October 1, 2018 in Ethics of Advertising, Freemium, Original ContentUnpacking Facebook’s upcoming changes to Custom Audiences
Posted on June 18, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingHow mobile gaming companies are dealing with GDPR
Posted on May 29, 2018 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content