AppLovin, Snap, and the new Walled Garden pathway

September 11, 2024

A notable reversal took place in Q2 of this year: the market capitalization of AppLovin, the mobile gaming ad network, overtook that of Snap on a sustained basis. AppLovin's market capitalization had eclipsed Snap's at various points in the past -- in September 2023, and then for several days in the early part of this […]

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