Optimizing advertising spend with the Blended Same-Month Return metric May 6, 2019 · Eric Benjamin Seufert
The uncomfortable tension between brand and performance marketing on mobile April 29, 2019 · Eric Benjamin Seufert
The problem with the 30% platform fee on mobile in three charts March 4, 2019 · Eric Benjamin Seufert
High growth, low growth, no growth: systematic growth with DAU replacement February 11, 2019 · Eric Benjamin Seufert
Is it healthy for start-ups to spend so much money on user acquisition? November 26, 2018 · Eric Benjamin Seufert
