ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)

In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it’s unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it, and Apple’s PR campaign around ATT.

We spend a great deal of time in the conversation dissecting the below chart, which is taken from this blog post that Alex published a few days ago. After we recorded the podcast, Apple positioned iOS 14.6 to be automatically downloaded to users’ devices, and so we may in fact see its adoption curve inflect and increase dramatically in the next day.

The previous episodes in the series are:

Episode 1: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)
Episode 2: ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)

In conjunction with the podcast series, I am offering a 20% discount on my iOS 14: How to prevail in Q2 2021 course which can be accessed with the code MDM_4325_OMI_20PCT or through this link. The discount will only be available through June 4th, 2021.

As always, the Mobile Dev Memo podcast is available on: