Unity cancels its engine runtime fee Last week, Unity canceled the Runtime Fee that it announced in September of last year. From the company's blog post… September 16, 2024
AppLovin, Snap, and the new Walled Garden pathway A notable reversal took place in Q2 of this year: the market capitalization of AppLovin, the mobile gaming ad network,… September 11, 2024
Your phone isn’t secretly listening to you for ad targeting The notion that smartphone owners' ambient conversations are monitored for ad targeting foments into a public furor every so often.… September 6, 2024
Amazon, the advertising behemoth Amazon reported $12.8BN in advertising revenue in Q2 2024. At 20%, Amazon's advertising revenue growth in the quarter was nearly… August 28, 2024
Perplexity introduces advertising; exploring the AI-search incentive problem Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in… August 26, 2024
Meta’s shift to incrementality optimization Last week, Meta announced three meaningful upcoming additions to its advertising platform: incrementality-based conversion optimization, native integrations with third-party analytics… August 21, 2024
X’s broken strategy with brand advertising A fascinating juxtaposition of advertising platform strategies surfaced last week between Reddit and X. On August 6th, X filed a… August 14, 2024
Q2 advertising earnings: a recession warning? The largest publicly-listed social media platforms have published their earnings for Q2: Meta: 22% advertising revenue growth (Y/Y), midpoint Q3… August 7, 2024
Is Netflix’s advertising business a success? Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as… July 17, 2024
Podcast: Where’s the fraud line in programmatic advertising? (with Chris Kane) https://open.spotify.com/episode/7bdQI9Dn5Wl5Zzh4xvuEIA?si=4b6d2b2a0d684f81 In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media,… July 17, 2024
