Digital Advertising

Podcast: The measurement myth

https://open.spotify.com/episode/0nl5JTBFo5Wp7fLE3iWSkW?si=c65fdd69ce4a4282 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the…

January 29, 2025

What is advertising identity?

On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy…

January 9, 2025

2025 predictions for mobile marketing

2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming…

January 1, 2025

The best of MDM in 2024

A pervasive tension between digital advertising's past and its seemingly inevitable forward trajectory defines any retrospective review of 2024. On…

December 25, 2024

Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas)

https://open.spotify.com/episode/26nKL2zho3FTFJQp7HEn6m?si=14ca44c270b64af2 Shopify today published the latest version of Edition, its regular overview of the new product features it has made…

December 11, 2024

AppLovin eCommerce advertising: bull and bear arguments

AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its…

December 11, 2024

OpenAI’s advertising opportunity

The Financial Times reports that OpenAI is exploring advertising as a potential new source of revenue (emphasis mine): OpenAI is…

December 3, 2024

Common sense and complexity in marketing measurement

The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response…

December 2, 2024

Netflix and Disney+ advertising, two years in

This month marks the second anniversary of the launch of Netflix's advertising-supported streaming tier. Last week, the company revealed that…

November 20, 2024

Podcast: Understanding AppLovin

https://open.spotify.com/episode/3NIDL5seK8L1YAD8cQHkqW?si=0f31e28f1e1c4312 In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin…

November 13, 2024