Can mobile ad networks succeed beyond gaming? A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening… July 10, 2024
Podcast: The DMA, Personalized Advertising, and Digital Deglobalization https://open.spotify.com/episode/6aFsnYdWfmFVQviHhbOXjn?si=19082525d221480f This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode,… July 10, 2024
Why media mix modeling fails I've written extensively about media mix modeling (MMM) and its critical role in marketing measurement in the new privacy landscape.… June 27, 2024
Podcast: What is performance marketing? https://open.spotify.com/episode/3uLpYakDD5Evv1GkKz9CcS?si=a081524c22634804 MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson… June 26, 2024
AdAttributionKit: Unpacking Apple’s new ad attribution framework On Monday, hours before its annual WWDC conference started, Apple updated its documentation for a new advertising measurement framework: AdAttributionKit… June 12, 2024
Apple wants to erase ads in Safari Edit, June 10: The existence of this feature was not acknowledged at WWDC. Apple Insider reports that Apple may introduce… June 6, 2024
Snap, Pinterest, and the rising tide in advertising Snap and Pinterest saw advertising revenue growth rates accelerate meaningfully in Q1 2024 as Meta's growth moderated. The companies credited… June 5, 2024
PayPal’s advertising business PayPal announced this week that it has hired the former head of Uber's advertising unit to lead a new PayPal… May 30, 2024
AI Overviews and the future of Google Search Last week, Google announced at its Google I/O product showcase that it has introduced a new feature called AI Overviews… May 22, 2024
“Write two letters” An almost certainly apocryphal parable from the terminal stage of the Soviet Union goes like this: Joseph Stalin, in poor… May 6, 2024
