AppLovin’s Ascent AppLovin reported its Q4 2023 earnings last month: the company saw 88% year-over-year revenue growth in its software (advertising) platform… March 6, 2024
Reddit advertising and the limitations of contextual targeting Reddit filed its Form S-1 last week, signaling its intention to pursue an IPO. The document makes plain the foundation… February 28, 2024
Podcast: Why Analytics Teams Fail https://open.spotify.com/episode/6lMMC92qaULx8FxzZ8C7HD?si=7cfff4a11df646e1 In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson… February 28, 2024
Can advertisers rely on IP addresses? Two weeks ago, Google updated the GitHub documentation for its proposed IP Protection tool to clarify that, in order to… February 21, 2024
Why is Google killing cookies? The IAB published a clinical yet critical analysis of Google’s Privacy Sandbox two weeks ago. In its report, the IAB… February 19, 2024
Digital Advertising, Demand Routing, and the Millionaires’ Mall The digital advertising market is often depicted as being driven by relative, not absolute, advantage and performance. This conceptual framing… February 14, 2024
Meta’s turnaround, and the opportunity and risks ahead Meta is a vastly different company at the onset of 2024 than it was at the onset of 2023. The… February 7, 2024
The Advertiser’s Dilemma with PMax and Advantage+ Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human… January 31, 2024
Apple’s problematic 7-day app-to-web attribution window Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following… January 24, 2024
2024 predictions for mobile gaming 2024 is the ninth year for which I am publishing predictions about the mobile gaming market: for previous editions, see… January 10, 2024
