2024 predictions for mobile marketing I have published year-ahead prediction posts, for both the mobile gaming market and the practice of mobile marketing, since 2013.… January 3, 2024
The best of MDM in 2023 2023 felt very much like a year of retrenchment, adaptation, and preparation across the digital advertising landscape. I published a… December 27, 2023
Temu’s impact on social media advertising prices Temu is an online shopping marketplace that launched in the United States in September 2022 and in other Western markets… December 20, 2023
Podcast: Understanding Interoperable Private Attribution (with Ben Savage) My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at… December 13, 2023
Podcast: How to measure a marketing campaign (with Olivia Kory) https://open.spotify.com/episode/6c671Xc3UScOMPL2BCHGf4?si=a5045f289ad64bfb My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform.… December 6, 2023
What is an “appropriate fee” for a social media subscription? This week, digital privacy activist group noyb filed a complaint against Meta with the Austrian Data Protection Authority (DPA). The… December 1, 2023
Podcast: Exploring the CTV advertising opportunity (with Peter Hamilton) https://open.spotify.com/episode/1IUXYK0MVMXEJasv0QEQFL?si=2421042498c64799 In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad… November 22, 2023
Amazon’s advertising partnerships with Meta and Snap Last week, news of an advertising partnership between Amazon and Meta surfaced and was quickly confirmed by Amazon. I hesitated… November 15, 2023
Brand strategy in an information war Meta, Snap, and Pinterest each offered commentary on the impact on their businesses of the current tumult in the Middle… November 14, 2023
AppLovin Q3 2023 earnings: ad platform revenue up 65% AppLovin released its Q3 2023 earnings yesterday: AppLovin generated $864MM in total revenue for the quarter, up 21% on a… November 9, 2023
