TikTok’s outage and the digital marketing efficient frontier A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by… March 19, 2025
“Black box” ad optimization and satisficer’s remorse A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From… March 12, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
The medium is the measurement Spotify reported its Q4 2024 earnings earlier this month. The company saw total revenue of $4.2BN in the quarter for… February 26, 2025
The attribution tax Apple informed advertisers last year that it intended to introduce view-through attribution for Apple Search Ads in Spring 2025. This… February 19, 2025
Podcast: The state of eCommerce in 2025 (with Rishabh Jain) https://open.spotify.com/episode/7jbWCyFqHYb7SAhLWD0GSf?si=08d9f2ecbab74e29 My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an… February 19, 2025
AppLovin Q4 2024 earnings: 73% ad business growth, CTV ambitions AppLovin released its Q4 2024 earnings yesterday: Revenue grew by 44% year-over-year to $1.4BN; Software Platform (advertising business) revenue grew by 73%… February 13, 2025
YouTube, the CTV behemoth Neal Mohan -- who has helmed YouTube as its CEO for the past two years, succeeding long-time Google employee Susan… February 12, 2025
Snap Q4 2024 earnings: new placements, app advertising solutions bearing fruit Snap released its Q4 2024 earnings results yesterday: Revenue of $1.56BN grew by 14% year-over-year; Global ARPU of $3.44 grew by 5%. ARPU grew… February 5, 2025
Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape Meta released its Q4 2024 earnings results yesterday: Advertising revenue increased by 20.9% on a year-over-year basis, to $46.8BN; Impressions served across the… January 30, 2025
