Digital Advertising

AppLovin Q4 2024 earnings: 73% ad business growth, CTV ambitions

AppLovin released its Q4 2024 earnings yesterday: Revenue grew by 44% year-over-year to $1.4BN; Software Platform (advertising business) revenue grew by 73%…

February 13, 2025

YouTube, the CTV behemoth

Neal Mohan -- who has helmed YouTube as its CEO for the past two years, succeeding long-time Google employee Susan…

February 12, 2025

Snap Q4 2024 earnings: new placements, app advertising solutions bearing fruit

Snap released its Q4 2024 earnings results yesterday: Revenue of $1.56BN grew by 14% year-over-year; Global ARPU of $3.44 grew by 5%. ARPU grew…

February 5, 2025

Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape

Meta released its Q4 2024 earnings results yesterday: Advertising revenue increased by 20.9% on a year-over-year basis, to $46.8BN; Impressions served across the…

January 30, 2025

Podcast: The measurement myth

https://open.spotify.com/episode/0nl5JTBFo5Wp7fLE3iWSkW?si=c65fdd69ce4a4282 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the…

January 29, 2025

What is advertising identity?

On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy…

January 9, 2025

2025 predictions for mobile marketing

2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming…

January 1, 2025

The best of MDM in 2024

A pervasive tension between digital advertising's past and its seemingly inevitable forward trajectory defines any retrospective review of 2024. On…

December 25, 2024

Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas)

https://open.spotify.com/episode/26nKL2zho3FTFJQp7HEn6m?si=14ca44c270b64af2 Shopify today published the latest version of Edition, its regular overview of the new product features it has made…

December 11, 2024

AppLovin eCommerce advertising: bull and bear arguments

AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its…

December 11, 2024