Podcast: Quantifying the impact of ATT (with Daniel McCarthy) My guest on this week's episode of the podcast is Daniel McCarthy, who is an Associate Professor of Marketing at… April 16, 2025
How will tariffs impact digital ad spend? Last week, following Trump's "liberation day" announcement of a new schedule of global tariffs, J.P. Morgan revised its prediction on… April 9, 2025
Podcast: Spotify’s down-funnel advertising ambitions (with Lee Brown and Per Sandell) https://open.spotify.com/episode/6gB8IRfjVzox5UyMKktLeU?si=f2c1dc7266414f95 In this episode of the podcast, I speak with Lee Brown, Spotify’s Global Head of Ad Business & Platform,… April 9, 2025
Podcast: The full-funnel marketing philosophy (with Alex Schultz) https://open.spotify.com/episode/2GrVj92gdVJTFxjrQfHkaq?si=f63c84eb3c3b4832 My guest on this week's episode of the podcast is Alex Schultz, the CMO and VP of Analytics at… April 2, 2025
TikTok’s outage and the digital marketing efficient frontier A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by… March 19, 2025
“Black box” ad optimization and satisficer’s remorse A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From… March 12, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
The medium is the measurement Spotify reported its Q4 2024 earnings earlier this month. The company saw total revenue of $4.2BN in the quarter for… February 26, 2025
The attribution tax Apple informed advertisers last year that it intended to introduce view-through attribution for Apple Search Ads in Spring 2025. This… February 19, 2025
Podcast: The state of eCommerce in 2025 (with Rishabh Jain) https://open.spotify.com/episode/7jbWCyFqHYb7SAhLWD0GSf?si=08d9f2ecbab74e29 My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an… February 19, 2025
