The attribution tax Apple informed advertisers last year that it intended to introduce view-through attribution for Apple Search Ads in Spring 2025. This… February 19, 2025
Podcast: The state of eCommerce in 2025 (with Rishabh Jain) https://open.spotify.com/episode/7jbWCyFqHYb7SAhLWD0GSf?si=08d9f2ecbab74e29 My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an… February 19, 2025
AppLovin Q4 2024 earnings: 73% ad business growth, CTV ambitions AppLovin released its Q4 2024 earnings yesterday: Revenue grew by 44% year-over-year to $1.4BN; Software Platform (advertising business) revenue grew by 73%… February 13, 2025
YouTube, the CTV behemoth Neal Mohan -- who has helmed YouTube as its CEO for the past two years, succeeding long-time Google employee Susan… February 12, 2025
Snap Q4 2024 earnings: new placements, app advertising solutions bearing fruit Snap released its Q4 2024 earnings results yesterday: Revenue of $1.56BN grew by 14% year-over-year; Global ARPU of $3.44 grew by 5%. ARPU grew… February 5, 2025
Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape Meta released its Q4 2024 earnings results yesterday: Advertising revenue increased by 20.9% on a year-over-year basis, to $46.8BN; Impressions served across the… January 30, 2025
Podcast: The measurement myth https://open.spotify.com/episode/0nl5JTBFo5Wp7fLE3iWSkW?si=c65fdd69ce4a4282 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the… January 29, 2025
What is advertising identity? On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy… January 9, 2025
2025 predictions for mobile marketing 2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming… January 1, 2025
The best of MDM in 2024 A pervasive tension between digital advertising's past and its seemingly inevitable forward trajectory defines any retrospective review of 2024. On… December 25, 2024
