Ads come to WhatsApp Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take… June 18, 2025
Unpacking the WWDC AdAttributionKit updates Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The… June 16, 2025
Obviously, OpenAI will monetize with ads Last week, OpenAI announced that it has hired Fidji Simo, the CEO of Instacart, to become the CEO of its… May 16, 2025
The privacy shuffle, part 2 The Information reports that Google laid off 10% of its Privacy Sandbox team in April after having offered buyouts to… May 14, 2025
What’s the fate of the GAID? Last week, in a blog post, Google announced that it has reversed course and will not deprecate third-party cookies in… April 30, 2025
Podcast: Advertising measurement in an uncertain economy (with Olivia Kory) https://open.spotify.com/episode/7wrdUdXLQ3bJpJmTtoHSBH?si=926235bfc6d64c52 My guest on this episode of the podcast is Olivia Kory, the Chief Strategy Officer of Haus, an advertising… April 30, 2025
Alphabet Q1 2025 earnings: AI Overviews at monetization parity with Search Alphabet reported Q1 2025 earnings on Thursday: Overall advertising revenue of $66.9BN represented year-over-year growth of 8.5%; Search revenue grew by 9.9% Y/Y… April 25, 2025
Google was the open web’s imperfect benefactor Google was determined to have maintained an illegal monopoly in its so-called "ad tech" case last week. The court found… April 23, 2025
Digital advertising and tariffs: what can COVID explain? There is a general consensus among economists that the COVID-19 pandemic triggered both a supply and demand shock across the… April 17, 2025
Apple’s advertising ambitions In a pithy update to its news feed, Apple announced two days ago that it has renamed Apple Search Ads… April 16, 2025
