Getting ML-Based App Personalization Right: The Engagement Engineering Framework
Posted on February 21, 2023 in Guest Post, Lifetime Customer Value, Original ContentAds in streaming, differential pricing, and the pursuit of ARPU
Posted on August 24, 2022 in Lifetime Customer Value, Mobile Platform Wars, Monetization, Original Content, Streaming
Posted on August 3, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, Retention
Surviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Programmatic Marketing, Quantitative MarketingWhy in-app personalization, not probabilistic attribution, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionMicrosoft’s Xbox advertising ambitions
Posted on April 18, 2022 in Freemium, Lifetime Customer Value, Mobile Platform Wars, Monetization, Original ContentWhat’s the real value of web-based payments for mobile games?
Posted on September 30, 2021 in Freemium, Lifetime Customer Value, Monetization, Original ContentTwo valuation pitfalls for consumer tech M&A
Posted on July 26, 2021 in Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentioniOS 14: How to prevail in Q2 2021
Posted on May 17, 2021 in Freemium, Lifetime Customer Value, Managing Growth Teams, Original Content, PrivacyHow to win with subscriptions on mobile
Posted on October 26, 2020 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Podcast