Why in-app personalization, not probabilistic attribution, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionMicrosoft’s Xbox advertising ambitions
Posted on April 18, 2022 in Freemium, Lifetime Customer Value, Mobile Platform Wars, Monetization, Original ContentWhat’s the real value of web-based payments for mobile games?
Posted on September 30, 2021 in Freemium, Lifetime Customer Value, Monetization, Original ContentTwo valuation pitfalls for consumer tech M&A
Posted on July 26, 2021 in Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentioniOS 14: How to prevail in Q2 2021
Posted on May 17, 2021 in Freemium, Lifetime Customer Value, Managing Growth Teams, Original Content, PrivacyHow to win with subscriptions on mobile
Posted on October 26, 2020 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, PodcastWhy did Epic publish Fortnite on Google Play?
Posted on September 30, 2020 in Games, Lifetime Customer Value, Original ContentApocalypse Later: IDFA deprecation is delayed. Now what?
Posted on September 7, 2020 in Games, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original Content, Quantitative MarketingHow does IDFA deprecation impact ad prices?
Posted on August 24, 2020 in Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original ContentHow to scale and optimize marketing spend with SKAdNetwork
Posted on August 17, 2020 in Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original Content