Breaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Quantitative Marketing, RetentionHow do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Greatest Hits, Lifetime Customer Value, Original Content, Quantitative MarketingNavigating the Three Stages of the Mobile Marketing Lifecycle
Posted on September 25, 2017 in Freemium, Games, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original ContentModeling video ad effectiveness on mobile
Posted on December 12, 2016 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingThe problem with analyzing payer data in freemium
Posted on February 15, 2016 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Retention 2
Posted on November 16, 2015 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content
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Whale spending and retention in freemium apps
Posted on September 21, 2015 in Freemium, Lifetime Customer Value, Original Content, Retention