All posts in Lifetime Customer Value

Breaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Analytics, App Development, Engagement, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, User Acquisition

Visualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Analytics, Engagement, Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Retention

Is Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Strategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

How do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Analytics, Greatest Hits, Lifetime Customer Value, Mobile App Analytics, Original Content, User Acquisition

Navigating the Three Stages of the Mobile Marketing Lifecycle
Posted on September 25, 2017 in App Development, Freemium, Games, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

Modeling video ad effectiveness on mobile
Posted on December 12, 2016 in Analytics, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, User Acquisition

The problem with analyzing payer data in freemium
Posted on February 15, 2016 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Retention 2

LTV / CPI vs. cashflow
Posted on November 16, 2015 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition 6