The LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Quantitative Marketing, RetentionHow do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Lifetime Customer Value, Original Content, Quantitative MarketingNavigating the Three Stages of the Mobile Marketing Lifecycle
Posted on September 25, 2017 in Freemium, Games, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original ContentModeling video ad effectiveness on mobile
Posted on December 12, 2016 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingThe problem with analyzing payer data in freemium
Posted on February 15, 2016 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Retention
Posted on November 16, 2015 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content