How does LTV / CAC fit into a growth strategy?
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Posted on February 12, 2018 in Lifetime Customer Value, Original Content, Quantitative MarketingNavigating the Three Stages of the Mobile Marketing Lifecycle
Posted on September 25, 2017 in Freemium, Games, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original ContentModeling video ad effectiveness on mobile
Posted on December 12, 2016 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingThe problem with analyzing payer data in freemium
Posted on February 15, 2016 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Retention
Posted on November 16, 2015 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content
Whale spending and retention in freemium apps
Posted on September 21, 2015 in Freemium, Lifetime Customer Value, Original Content, RetentionFive common freemium app marketing mistakes
Posted on July 7, 2014 in Freemium, Lifetime Customer Value, Original ContentThe benefits of low conversion in freemium
Posted on June 30, 2014 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content