All posts in Lifetime Customer Value

Five common freemium app marketing mistakes
Posted on July 7, 2014 in App Development, Freemium, Lifetime Customer Value, Original Content

The benefits of low conversion in freemium
Posted on June 30, 2014 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content

Dealing with “whales” in freemium data analysis
Posted on June 16, 2014 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Original Content

Two Methods for Modeling LTV with a Spreadsheet
Posted on December 2, 2013 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, User Acquisition 10

Freemium = Marketing
Posted on September 9, 2013 in Greatest Hits, Lifetime Customer Value

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader
Posted on August 8, 2013 in Greatest Hits, Lifetime Customer Value, Original Content, User Acquisition

The role of LTV in freemium
Posted on August 5, 2013 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Original Content

Should Lifetime Customer Value (LTV) be Discounted?
Posted on April 23, 2013 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value

Two misconceptions about paid user acquisition
Posted on February 25, 2013 in Greatest Hits, Lifetime Customer Value, Original Content, User Acquisition

The secondary market for mobile user acquisition and some strategies for gaming it
Posted on December 27, 2012 in Lifetime Customer Value, Original Content, User Acquisition

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