Two Methods for Modeling LTV with a Spreadsheet
Posted on December 2, 2013 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, User Acquisition 10Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader
Posted on August 8, 2013 in Greatest Hits, Lifetime Customer Value, Original Content, User AcquisitionShould Lifetime Customer Value (LTV) be Discounted?
Posted on April 23, 2013 in Analytics, Freemium, Greatest Hits, Lifetime Customer ValueTwo misconceptions about paid user acquisition
Posted on February 25, 2013 in Greatest Hits, Lifetime Customer Value, Original Content, User AcquisitionThe secondary market for mobile user acquisition and some strategies for gaming it
Posted on December 27, 2012 in Lifetime Customer Value, Original Content, User AcquisitionThe problem with mobile user acquisition, Part 2 of 2: Adverse Selection
Posted on December 7, 2012 in Greatest Hits, Lifetime Customer Value, Original Content, User Acquisition 1The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers
Posted on December 3, 2012 in Lifetime Customer Value, Original Content, User AcquisitionThe Lifetime Customer Value / Cost Per Acquisition spread
Posted on October 9, 2012 in Freemium, Lifetime Customer Value, Original Content
