Understanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingProduct retention is not binary
Posted on August 5, 2019 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, RetentionSubscriptions are the future of app monetization
Posted on July 1, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, StreamingThe LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Quantitative Marketing, RetentionHow do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Lifetime Customer Value, Original Content, Quantitative MarketingNavigating the Three Stages of the Mobile Marketing Lifecycle
Posted on September 25, 2017 in Freemium, Games, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content