Apple’s Foundation Models framework and inference as app infrastructure I make the case in my overview of WWDC 2026 that the most impactful revelation was the expansion of the… July 27, 2026
Can customer LTV be estimated without long-term experiments? Can the long-term impact of service quality be estimated without running a months-long experiment? A new paper from researchers at… June 23, 2026
Bending Spoons files to go public Bending Spoons, the Italian roll-up operator that owns, among many other properties, AOL, Eventbrite, and Vimeo, filed to go public… June 8, 2026
How are web payments changing the economics of mobile gaming? . If the revenue from the long tail of a game's LTV distribution can be routed through a web shop,… June 20, 2023
Getting ML-Based App Personalization Right: The Engagement Engineering Framework This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in… February 21, 2023
Ads in streaming, differential pricing, and the pursuit of ARPU Price discrimination, sometimes called differential pricing, is the practice of setting the price of substantially similar goods or services at… August 24, 2022
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
What’s the real value of web-based payments for mobile games? The ruling in the Epic Games v. Apple lawsuit is the most substantive of the dominoes to fall as mobile… September 30, 2021
