Does ATT wreck the prospect of alternative app stores? One nearly-universal complaint about the iOS App Store: as a landing page, it's barely customizable, and it lacks the opportunities… September 9, 2021
The digital advertising fear complex One common premise put forth by critics of digital advertising is that it simply doesn't work. This argument is usually… August 30, 2021
Dear FTC, repeat after me: ad platforms don’t set prices The FTC today re-filed its antitrust lawsuit against Facebook, with its previous lawsuit thrown out in June after a federal… August 19, 2021
The vanishing marketing data lake Two weeks ago, Facebook communicated to advertisers via email that it would end its Advanced Mobile Measurement (AMM) program, which… August 9, 2021
The end of app installs Last week, Snap, Twitter, Facebook, and Google all announced their second quarter earnings, and all four companies trounced expectations in… August 2, 2021
Marketing’s laws of physics It's common to hear early-stage consumer technology companies swear off direct-response paid advertising as a means of aggregating their user… July 27, 2021
Two valuation pitfalls for consumer tech M&A The frenetic torrent of M&A activity instigated by the confluence of COVID-19 and Apple's new and forthcoming privacy policy changes… July 26, 2021
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
Content Fortresses and the new privacy landscape Last week, Instacart, the private grocery and CPG delivery company that is poised to go public imminently, appointed Fidji Simo,… July 12, 2021
ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape. As of last week, over 70% of iOS devices have upgraded to a version of iOS that requires compliance with… June 28, 2021
