Why did Applovin buy MoPub? Yesterday, Applovin, the advertising platform operator and games publisher that went public this April, announced that it has acquired MoPub,… October 7, 2021
TikTok is too big for mobile advertisers to ignore Last week, ByteDance announced that its flagship product, TikTok, is used by more than 1BN people per month. At its… October 4, 2021
Does ATT wreck the prospect of alternative app stores? One nearly-universal complaint about the iOS App Store: as a landing page, it's barely customizable, and it lacks the opportunities… September 9, 2021
The digital advertising fear complex One common premise put forth by critics of digital advertising is that it simply doesn't work. This argument is usually… August 30, 2021
Dear FTC, repeat after me: ad platforms don’t set prices The FTC today re-filed its antitrust lawsuit against Facebook, with its previous lawsuit thrown out in June after a federal… August 19, 2021
The vanishing marketing data lake Two weeks ago, Facebook communicated to advertisers via email that it would end its Advanced Mobile Measurement (AMM) program, which… August 9, 2021
The end of app installs Last week, Snap, Twitter, Facebook, and Google all announced their second quarter earnings, and all four companies trounced expectations in… August 2, 2021
Marketing’s laws of physics It's common to hear early-stage consumer technology companies swear off direct-response paid advertising as a means of aggregating their user… July 27, 2021
Two valuation pitfalls for consumer tech M&A The frenetic torrent of M&A activity instigated by the confluence of COVID-19 and Apple's new and forthcoming privacy policy changes… July 26, 2021
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
