Building a lightweight, flexible D3.js dashboard (Part 2 of 3) Part 1 Part 3 (You can find the complete sourcecode for the below example here and an interactive example here. Click open in new window to… August 21, 2012
Building a lightweight, flexible D3.js dashboard (Part 1 of 3) Part 2 Part 3 (You can find the complete sourcecode for the below example here and an interactive version here) I've written before… August 19, 2012
Upstream marketing and downstream marketing for freemium apps One fundamental difference between marketing for freemium products and marketing for traditional software products is that the marketing function doesn't… August 16, 2012
The "average user" doesn't exist in freemium gaming (and a diagram for user segmentation) I read a great interview with the COO of GamesAnalytics today which discussed the state of analytics in the gaming industry.… August 14, 2012
What's the optimal business intelligence stack for a mobile gaming company? Part 2 of 2: The stack Part One The first post in this series attempted to contextualize a business intelligence system by identifying the data that… July 24, 2012
Mobile game user segmentation through monetization behavior User acquisition campaign targeting based on LCV -- with the goal of spending less on a user than the revenue… July 17, 2012
Calculating Lifetime Customer Value (LCV), Part 2 of 2: The data Part One The first post in this series discussed Lifetime Customer Value from a conceptual standpoint. This post is more… July 12, 2012
Calculating Lifetime Customer Value (LCV), Part 1 of 2: The model Part Two Understanding how much money your customers spend is the core of marketing strategy: you can't acquire users if… July 8, 2012
Mobile advertising measurement in a world without UDID The combination of UDID deprecation and rising CPI prices means most indie app developers can't compete for a spot on… July 4, 2012
Retention rates and their impact on lifetime customer value I like to think about mobile app metrics as a royal family: Retention is King, Conversion is Queen, and Virality… June 28, 2012
