DAU forecasting using cohort matrices One challenge in forecasting DAU for a product is that various groups may exhibit different retention rates that vary meaningfully.… June 25, 2025
Amazon is CTV’s data engine Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one… June 25, 2025
The privacy shuffle, part 3: Meta resurrects AMM Meta updated the terms for its Advanced Mobile Measurement (AMM) framework on June 17th, effectively resurrecting the program after it… June 19, 2025
Ads come to WhatsApp Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take… June 18, 2025
Podcast: MDM Mailbag #2 (with Rishabh Jain) https://open.spotify.com/episode/26NMeruxEQZahbBCmU9QHu?si=baa78dcdfc7d46cf This week’s episode of the podcast is in the MDM Mailbag format. I recruited Rishabh Jain, the CEO of… June 18, 2025
Unpacking the WWDC AdAttributionKit updates Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The… June 16, 2025
INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games? One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store… June 11, 2025
Podcast: Advertising measurement in an AI landscape (with Maor Sadra) https://open.spotify.com/episode/1WqnTkvW9XTW0NvtCyiewE?si=80bcfd6cc4464f90 My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full… June 11, 2025
What does advanced fingerprinting protection mean for advertisers? Yesterday, at WWDC, Apple announced that "advanced fingerprinting protection" will now be applied to all browsing modes in Safari by… June 10, 2025
Meditations in an emergency It is a divine precedent you perpetuate! Roll on, reels of celluloid, as the great earth rolls on!Frank O'Hara, "To… June 4, 2025
