Original Content

Pinterest Q2 2025 earnings: 17% revenue growth, monetization acceleration in Europe

Pinterest released its Q2 2025 earnings results last week: Revenue increased by 17% year-over-year, to $998MM; Global MAUs increased by 11% year-over-year, to 578MM;…

August 13, 2025

How AI efficiency could shape ad load

In Commerce at the Limit, I argue that the improved efficiency delivered through applications of AI to digital advertising may…

August 13, 2025

Podcast: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

https://open.spotify.com/episode/4QVSBlZR2bnbUajHk82TEA?si=eca40db580254844 In this episode of the podcast, I speak with Chris Hewish, the President of Xsolla, a payments and merchandising…

August 12, 2025

Snap Q2 2025 earnings: eCPM decline, DR revenue slowdown

Snap released its Q2 2025 earnings last week: Revenue of $1.345BN grew by 9% year-over-year, with advertising revenue of $1.174BN having grown by…

August 11, 2025

AppLovin Q2 2025 earnings: ad revenue up 77%, general self-serve in 2026

AppLovin reported its Q2 2025 earnings yesterday: Advertising (formerly, Software Platform) revenue grew by 77% to $1.26BN. AppLovin's divestiture of its games…

AI is not the Metaverse

A pervasive narrative frames large-scale investments in AI by the behemoths of digital advertising as speculative, long-term bets with potential…

Podcast: Amazon’s advertising strategy (with Adam Epstein)

https://open.spotify.com/episode/1h8EZhnKV5ghGITrnjom2E?si=2288755d429041c6 In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled…

Meta Q2 2025 earnings: 21% ad revenue growth, AI infrastructure improvements

Meta released its Q2 2025 earnings results yesterday: Advertising revenue increased by 21.5% on a year-over-year basis, to $46.6BN; Impressions served across the…

Tea app and the App Store privacy illusion

Last week, users on the 4Chan forum discovered that user data for Tea Dating Advice, an app that reached a…

Book review: Yield (by Ari Paparo)

In April, Google was found in violation of sections 1 and 2 of the Sherman Antitrust Act by federal judge Leonie…