Predicting cumulative revenue curves as bootstrapped time series data The Jupyter Notebook used in this article can be found here. It's common to see cumulative revenue curves for freemium… March 26, 2025
TikTok’s outage and the digital marketing efficient frontier A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by… March 19, 2025
Podcast: A deep dive on dating apps (with George Hadjia) https://open.spotify.com/episode/2pCWYNioJ4PrLTK2R9MwIu?si=378003c5642b4d68 This week, I speak with George Hadjia, the founder and Chief Investment Officer of Bristlemoon Capital, a long-short hedge… March 19, 2025
“Black box” ad optimization and satisficer’s remorse A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From… March 12, 2025
Understanding the effects of channel-level ROAS curve differences When a marketing team expands its channel portfolio, it faces an obvious measurement challenge: understanding how that channel's ROAS, on… March 12, 2025
Podcast: The evolution of browser gaming (with Antti Jäderholm) https://open.spotify.com/episode/0UX38AkUyjNEyrjtrXk24N?si=3a0570ab3c70495d My guest on this week's episode of the podcast is Antti Jäderholm, the founder and COO of Ray Browser,… March 12, 2025
Could ATT be rolled back? Reuters reports that France's antitrust regulator is likely to issue Apple with a fine over its App Tracking Transparency (ATT)… March 5, 2025
Podcast: Understanding “Brandformance” marketing (with Jess Jacobs) https://open.spotify.com/episode/7ElMoUKNPtDuT0nL3nbahY?si=e959386e02f844cc My guest on this week's episode of the podcast is Jess Jacobs, the CMO of MDVIP, having previously served… March 5, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
The medium is the measurement Spotify reported its Q4 2024 earnings earlier this month. The company saw total revenue of $4.2BN in the quarter for… February 26, 2025
