Original Content

Podcast: What’s happening with DMA enforcement? (with Mikołaj Barczentewicz)

https://open.spotify.com/episode/0m0WuR5SS7In4wDaRSJEfd?si=61b6540e2d3e4df3 In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz on the current…

DAU forecasting using cohort matrices

One challenge in forecasting DAU for a product is that various groups may exhibit different retention rates that vary meaningfully.…

Amazon is CTV’s data engine

Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one…

The privacy shuffle, part 3: Meta resurrects AMM

Meta updated the terms for its Advanced Mobile Measurement (AMM) framework on June 17th, effectively resurrecting the program after it…

Ads come to WhatsApp

Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take…

Podcast: MDM Mailbag #2 (with Rishabh Jain)

https://open.spotify.com/episode/26NMeruxEQZahbBCmU9QHu?si=baa78dcdfc7d46cf This week’s episode of the podcast is in the MDM Mailbag format. I recruited Rishabh Jain, the CEO of…

Unpacking the WWDC AdAttributionKit updates

Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The…

INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games?

One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store…

Podcast: Advertising measurement in an AI landscape (with Maor Sadra)

https://open.spotify.com/episode/1WqnTkvW9XTW0NvtCyiewE?si=80bcfd6cc4464f90 My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full…

What does advanced fingerprinting protection mean for advertisers?

Yesterday, at WWDC, Apple announced that "advanced fingerprinting protection" will now be applied to all browsing modes in Safari by…