Original Content

Snap Q4 2024 earnings: new placements, app advertising solutions bearing fruit

Snap released its Q4 2024 earnings results yesterday: Revenue of $1.56BN grew by 14% year-over-year; Global ARPU of $3.44 grew by 5%. ARPU grew…

February 5, 2025

Podcast: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

https://open.spotify.com/episode/28LXpUlEW03FKiZlfyP6yC?si=02005d0669b94d46 My guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University…

February 5, 2025

Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape

Meta released its Q4 2024 earnings results yesterday: Advertising revenue increased by 20.9% on a year-over-year basis, to $46.8BN; Impressions served across the…

January 30, 2025

Podcast: The measurement myth

https://open.spotify.com/episode/0nl5JTBFo5Wp7fLE3iWSkW?si=c65fdd69ce4a4282 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the…

January 29, 2025

DeepSeek and consumer AI’s first mover disadvantage

DeepSeek, a chatbot app developed by a Chinese artificial intelligence company of the same name, was released for both iOS…

January 29, 2025

Netflix Q4 2024 earnings: ad tier majority of new subs, price hike

Netflix reported its Q4 2024 earnings results on Tuesday: $10.2BN in revenue (up 16%, year-over-year) and operating profit of $2.3BN for an…

January 23, 2025

The privacy shuffle

Google announced last month -- one week before Christmas -- that it had updated its platform policies to no longer…

January 22, 2025

Podcast: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

https://open.spotify.com/episode/18LtffF7W9ybsMMKIMZ0tF?si=a4c54f3786f94a20 In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our…

January 22, 2025

2025 predictions for mobile gaming

To my mind, the most important developments in mobile gaming over the course of 2024 were: The widespread adoption of…

January 15, 2025

Podcast: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

https://open.spotify.com/episode/093u7sQefpJzbcfrc18qmP?si=ead4be77890341b6 In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School…

January 15, 2025