Original Content

Podcast: The evolving TV advertising ecosystem (with James Borow)

https://open.spotify.com/episode/65nJc9YIb3Bp0liZ1iSpm4?si=c43866167a4245a0 My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new…

Predicting cumulative revenue curves as bootstrapped time series data

The Jupyter Notebook used in this article can be found here. It's common to see cumulative revenue curves for freemium…

TikTok’s outage and the digital marketing efficient frontier

A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by…

Podcast: A deep dive on dating apps (with George Hadjia)

https://open.spotify.com/episode/2pCWYNioJ4PrLTK2R9MwIu?si=378003c5642b4d68 This week, I speak with George Hadjia, the founder and Chief Investment Officer of Bristlemoon Capital, a long-short hedge…

“Black box” ad optimization and satisficer’s remorse

A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From…

Understanding the effects of channel-level ROAS curve differences

When a marketing team expands its channel portfolio, it faces an obvious measurement challenge: understanding how that channel's ROAS, on…

Podcast: The evolution of browser gaming (with Antti Jäderholm)

https://open.spotify.com/episode/0UX38AkUyjNEyrjtrXk24N?si=3a0570ab3c70495d My guest on this week's episode of the podcast is Antti Jäderholm, the founder and COO of Ray Browser,…

Could ATT be rolled back?

Reuters reports that France's antitrust regulator is likely to issue Apple with a fine over its App Tracking Transparency (ATT)…

Podcast: Understanding “Brandformance” marketing (with Jess Jacobs)

https://open.spotify.com/episode/7ElMoUKNPtDuT0nL3nbahY?si=e959386e02f844cc My guest on this week's episode of the podcast is Jess Jacobs, the CMO of MDVIP, having previously served…

The economics of mobile gaming advertising

The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode…