What is advertising identity? On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy… January 9, 2025
Podcast: Meta’s Renaissance https://open.spotify.com/episode/39EJDCVzKUSZVrZneVDm3q?si=42b7fb06fb18445a Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or… January 8, 2025
2025 predictions for mobile marketing 2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming… January 1, 2025
The best of MDM in 2024 A pervasive tension between digital advertising's past and its seemingly inevitable forward trajectory defines any retrospective review of 2024. On… December 25, 2024
Podcast: Achieving product personalization at scale (with Raveesh Bhalla) https://open.spotify.com/episode/0rfU6OsLMUUppgnGZ267Il?si=7a0766fa855f4e23 My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage… December 25, 2024
Google embraces IP-based fingerprinting Google published a blog post on December 18th, revealing that it is updating its platform policies related to data collection… December 20, 2024
The last social media platform BlueSky Social, the decentralized social media platform that operates the AT Protocol, reached a milestone of 20MM registered users last… December 18, 2024
Podcast: TikTok’s approach to marketing measurement (with Jorge Ruiz) https://open.spotify.com/episode/3dz0VZ9xQ1nrn8OsAolNfL?si=a7aa11b565394721 In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the… December 18, 2024
Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas) https://open.spotify.com/episode/26nKL2zho3FTFJQp7HEn6m?si=14ca44c270b64af2 Shopify today published the latest version of Edition, its regular overview of the new product features it has made… December 11, 2024
AppLovin eCommerce advertising: bull and bear arguments AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its… December 11, 2024
