Original Content

Podcast: The challenges of building apps for kids (with Niels Hoven)

https://open.spotify.com/episode/6v4NUTp32Vm9g5ynddYZZN?si=86d790d520ac4a7a My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that…

December 4, 2024

OpenAI’s advertising opportunity

The Financial Times reports that OpenAI is exploring advertising as a potential new source of revenue (emphasis mine): OpenAI is…

December 3, 2024

Common sense and complexity in marketing measurement

The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response…

December 2, 2024

Unpacking Instacart’s $1BN advertising business

Maplebear, Inc., which operates the grocery shopping app Instacart, went public in September 2023. The event marked the end of…

November 27, 2024

Podcast: Changing attitudes on marketing measurement (with Maor Sadra)

https://open.spotify.com/episode/65g9fvUW1KOMrE7PmwDCOp?si=07d2b8c148d14c54 In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of…

November 27, 2024

Netflix and Disney+ advertising, two years in

This month marks the second anniversary of the launch of Netflix's advertising-supported streaming tier. Last week, the company revealed that…

November 20, 2024

Podcast: The mobile gaming fundraising market (with Annina Salvén)

https://open.spotify.com/episode/1EDcvwlsxjGXnK3G3lyLxF?si=5e31ee3861104101 My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based…

November 20, 2024

Less personalized ads

Meta has once again adjusted the business model of its apps in the EU. The company announced yesterday that it…

November 13, 2024

Podcast: Understanding AppLovin

https://open.spotify.com/episode/3NIDL5seK8L1YAD8cQHkqW?si=0f31e28f1e1c4312 In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin…

November 13, 2024

Pinterest Q3 2024 earnings: weak Q4 guidance, scaling AI tools

Pinterest released its Q3 2024 earnings results this week: Revenue increased by 18% year-over-year, to $898MM; Global MAUs increased by 11% year-over-year, to 537MM;…

November 11, 2024