Original Content

Podcast: IDFA, TURTLEDOVE, and the Future of Online Privacy

https://open.spotify.com/episode/0JpaOaCQGNp9QN9XGcjzfF?si=bhjnABseRiCm_FMpothsBw In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising…

January 27, 2021

Ad tech companies will become gaming companies in 2021

One of the most prominent trends across mobile gaming over the past few years is the development of internal advertising…

January 25, 2021

Facebook may take 7% revenue hit from Apple privacy changes

Update, April 27 2021: This article was written in January 2021, when the public expectation was that ATT would be…

January 18, 2021

Fingerprinting with iOS 14: Reality or delusion?

This guest post was written by David Philippson, the CEO of DataSeat Readers of this article will be aware that…

January 13, 2021

What happens to digital advertising if Facebook is broken up?

Last month, in a fairly dramatic spectacle, two anti-trust lawsuits were filed against Facebook on the same day: one from…

January 11, 2021

App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork

Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new…

December 29, 2020

2021 predictions for mobile marketing, Part 2

This is the second part of the sixth annual series of prognostications for the coming year in mobile advertising. Part…

December 28, 2020

2021 predictions for mobile marketing

Last year's predictions post: 2020 predictions for mobile marketing. Note: this is the first part of a two-part prediction series.…

December 21, 2020

App Tracking Transparency does not provide real consumer choice

The foundation of the freemium app economy is targeted, personalized advertising. Relevant advertising based on consumers' behavioral histories and tastes…

December 18, 2020

Understanding Facebook’s updated iOS14 advertising guidance

Back in August, Facebook published guidance around how its ad platform would change to accommodate the upcoming privacy restrictions coming…

December 16, 2020