Original Content

Broad targeting on Facebook took me to $500k / month in spend. Now what?

One common refrain from performance marketers in the consumer space is that Facebook's targeting and audience development algorithms have become…

Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning

This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev…

App download data suggests we have passed peak quarantine

When the COVID-19 quarantine first started, its impact on the app economy was easy to predict: apps in verticals like…

What does an effective CMO look like?

The CMO role is plagued by a notoriously short lifespan; according to a study by Spencer Stuart, CMOs at Top…

Why is Apple building an ad network?

In April, Apple updated its Apple Search Ads (ASA) campaign management API to add two new campaign parameters, supplySource and…

MDM Podcast – Is the App Store fair to developers?

In the most recent episode of the Mobile Dev Memo Podcast, I speak with David Barnard, a successful independent app…

How Zynga executed its stunning turnaround

Until very recently, Zynga was synonymous with stagnation -- an ossified fossil, cemented inertly in place and viewed as a…

Why dating app Surge swiped left on Firebase predictions

This guest post was written by Jakub Chour, a mobile growth freelancer and the former CEO of Surge, a dating…

What happens to free-to-play mobile gaming during a recession?

As job losses continue to mount -- 22 million people in the United States have filed for unemployment since the…

The five levels of digital marketing automation

Marketing automation is a seemingly universal ambition of mobile advertisers -- in some cases, bordering on obsession. For companies spending…