Building a virtuous cycle between product and marketing One of the more fraught and contentious topics I see mobile advertisers grapple with is the alignment of product and… March 9, 2020
Ad creative shouldn’t be A/B tested Ad creative management and testing has taken on increased priority for mobile-first companies as platform-driven algorithmic campaign management has become… March 2, 2020
Introducing MDM Academy, an education portal for performance marketers Performance marketing sits at a strange intersection of disciplines: statistics, computer science, behavioral economics and psychology, and marketing. One can't… March 2, 2020
MAI vs. AEO vs. VO campaigns: building a mobile traffic strategy on Facebook Facebook's three mobile campaign optimization strategies -- MAI, AEO, and VO -- are often seen as being mutually exclusive, meaning… February 24, 2020
Apocalypse Soon: What happens when the iOS advertising ID is deprecated? NOTE: THIS POST WAS WRITTEN IN FEBRUARY 2020 AND PROVIDED A PREDICTION FOR HOW THE IDFA MIGHT BE DEPRECATED. This… February 17, 2020
The Modern Mobile Marketing at Scale workshop is coming to Berlin on April 23rd! The Modern Mobile Marketing at Scale workshop was offered for three dates last October across New York, San Francisco, and… February 17, 2020
The future of influencer marketing? Dynamic deepfake ads. This guest post is written by Simon Lejeune, the Head of User Acquisition at Hopper. Influencer marketing moves fast, and… February 9, 2020
Is DAU an important metric? EA revealed last week during its earnings call that it would no longer report DAU and MAU metrics in quarterly… February 3, 2020
The end of SEO should scare mobile ASO devotees Last week, Google instituted a change to the rendering of search results on desktop which makes ads indistinguishable from organic… January 27, 2020
Why paid UA is the primary driver of discoverability for mobile apps This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… January 23, 2020
