Apocalypse Soon: What happens when the iOS advertising ID is deprecated? NOTE: THIS POST WAS WRITTEN IN FEBRUARY 2020 AND PROVIDED A PREDICTION FOR HOW THE IDFA MIGHT BE DEPRECATED. This… February 17, 2020
The Modern Mobile Marketing at Scale workshop is coming to Berlin on April 23rd! The Modern Mobile Marketing at Scale workshop was offered for three dates last October across New York, San Francisco, and… February 17, 2020
The future of influencer marketing? Dynamic deepfake ads. This guest post is written by Simon Lejeune, the Head of User Acquisition at Hopper. Influencer marketing moves fast, and… February 9, 2020
Is DAU an important metric? EA revealed last week during its earnings call that it would no longer report DAU and MAU metrics in quarterly… February 3, 2020
The end of SEO should scare mobile ASO devotees Last week, Google instituted a change to the rendering of search results on desktop which makes ads indistinguishable from organic… January 27, 2020
Why paid UA is the primary driver of discoverability for mobile apps This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… January 23, 2020
Mobile Market Monthly is a new research product from MDM and Deconstructor of Fun In Q1 2020, Deconstructor of Fun and Mobile Dev Memo and teaming up to produce a monthly research product called… January 23, 2020
Measuring marginal organic contribution from paid marketing One trap that mobile-first companies often fall into is believing that organic installs are the result of totally undirected, spontaneous,… January 20, 2020
Introducing Theseus, a Python library for cohort analysis One of the major themes in digital marketing that I've commentated upon over the past two years is the increasingly… January 13, 2020
Has the DTC model peaked? One of the most visible opportunities created by the Duopoly's shift into algorithmic, event-driven campaign management has been the growth… January 6, 2020
