What happens to digital advertising if Facebook is broken up? Last month, in a fairly dramatic spectacle, two anti-trust lawsuits were filed against Facebook on the same day: one from… January 11, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
App Tracking Transparency does not provide real consumer choice The foundation of the freemium app economy is targeted, personalized advertising. Relevant advertising based on consumers' behavioral histories and tastes… December 18, 2020
Understanding Facebook’s updated iOS14 advertising guidance Back in August, Facebook published guidance around how its ad platform would change to accommodate the upcoming privacy restrictions coming… December 16, 2020
App Store “nutrition labels” are privacy theater One privacy initiative introduced by Apple at WWDC that received considerably less attention than the ATT framework was app privacy… December 14, 2020
