The profound, unintended consequence of ATT: content fortresses With its ATT privacy policy, Apple is diminishing the ability for advertising to be personalized by limiting the use of… February 15, 2021
Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14 Click here to register for the workshop I have been asked by a number of advertisers to re-launch the How… February 8, 2021
“Allow this app to personalize advertising for you?” Last week, I circulated a thought experiment on Twitter. What if, instead of the verbiage that currently decorates the App… February 8, 2021
Apple privileges its own ad network with ATT. What’s its privacy endgame? Last week, I highlighted on Twitter the fact that Apple published documentation for a new API called the Apple Ads… February 1, 2021
Unpacking Apple’s latest iOS14 privacy policy guidance On January 28th -- which is Data Privacy Day -- Apple released a whimsical consumer-centric guide for consumers on how… January 28, 2021
Podcast: IDFA, TURTLEDOVE, and the Future of Online Privacy https://open.spotify.com/episode/0JpaOaCQGNp9QN9XGcjzfF?si=bhjnABseRiCm_FMpothsBw In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising… January 27, 2021
Fingerprinting with iOS 14: Reality or delusion? This guest post was written by David Philippson, the CEO of DataSeat Readers of this article will be aware that… January 13, 2021
What happens to digital advertising if Facebook is broken up? Last month, in a fairly dramatic spectacle, two anti-trust lawsuits were filed against Facebook on the same day: one from… January 11, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
App Tracking Transparency does not provide real consumer choice The foundation of the freemium app economy is targeted, personalized advertising. Relevant advertising based on consumers' behavioral histories and tastes… December 18, 2020
