Introducing Theseus, a Python library for cohort analysis
Posted on January 13, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Programmatic Marketing, Quantitative Marketing
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality
Posted on December 30, 2019 in Original Content, Quantitative Marketing
Merging product and marketing: a practical approach
Posted on December 16, 2019 in Managing Growth Teams, Monetization, Original Content, Quantitative MarketingWhat comes next after Facebook’s VO campaign strategy?
Posted on December 2, 2019 in Mobile Marketing, Original Content, Quantitative MarketingSix principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative MarketingBuilding a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing