Ad creative shouldn’t be A/B tested
Posted on March 2, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingIntroducing MDM Academy, an education portal for performance marketers
Posted on in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingApocalypse Soon: What happens when the iOS advertising ID is deprecated?
Posted on February 17, 2020 in Mobile Marketing, Mobile Security, Original Content, Programmatic Marketing, Quantitative Marketing
Posted on February 3, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing, Retention
Measuring marginal organic contribution from paid marketing
Posted on January 20, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingIntroducing Theseus, a Python library for cohort analysis
Posted on January 13, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Programmatic Marketing, Quantitative Marketing
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality
Posted on December 30, 2019 in Original Content, Quantitative Marketing
Merging product and marketing: a practical approach
Posted on December 16, 2019 in Managing Growth Teams, Monetization, Original Content, Quantitative MarketingWhat comes next after Facebook’s VO campaign strategy?
Posted on December 2, 2019 in Mobile Marketing, Original Content, Quantitative Marketing