Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra
Posted on July 8, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Podcast, Programmatic Marketing, Quantitative MarketingApple killed the IDFA: A comprehensive guide to the future of mobile marketing
Posted on June 29, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingApocalypse Now: per WWDC, the IDFA is dead
Posted on June 22, 2020 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingMedia mix models are the future of mobile advertising
Posted on June 15, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingBroad targeting on Facebook took me to $500k / month in spend. Now what?
Posted on May 25, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingBayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning
Posted on May 20, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionThe five levels of digital marketing automation
Posted on April 13, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingAd creative shouldn’t be A/B tested
Posted on March 2, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingIntroducing MDM Academy, an education portal for performance marketers
Posted on in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing