Taming Facebook CBO: 5 lessons learned
Posted on September 5, 2019 in Case Study, Mobile Marketing, Original Content, Quantitative MarketingWhat is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingOpportunity cost and diminishing returns in mobile user acquisition
Posted on August 19, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingMobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingThe LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingWould your business survive the elimination of the IDFA?
Posted on June 10, 2019 in Mobile Marketing, Original Content, Quantitative MarketingIntroducing QuantMar, a knowledge-sharing website for performance marketers
Posted on June 3, 2019 in Original Content, Quantitative MarketingIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionOptimizing campaign spend with the Blended Same-Month Return metric
Posted on May 6, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingA/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing