Six principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative MarketingBuilding a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingThe future of mobile growth teams
Posted on September 23, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingTaming Facebook CBO: 5 lessons learned
Posted on September 5, 2019 in Case Study, Mobile Marketing, Original Content, Quantitative MarketingWhat is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingOpportunity cost and diminishing returns in mobile user acquisition
Posted on August 19, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingMobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing