The perilous mythology of Brand Marketing for digital products
Posted on November 29, 2021 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingTikTok is too big for mobile advertisers to ignore
Posted on October 4, 2021 in Managing Growth Teams, Mobile Marketing, Mobile Platform Wars, Original Content, Quantitative MarketingThe digital advertising fear complex
Posted on August 30, 2021 in Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingDear FTC, repeat after me: ad platforms don’t set prices
Posted on August 19, 2021 in Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingThe vanishing marketing data lake
Posted on August 9, 2021 in Mobile Marketing, Mobile Platform Wars, Original Content, Privacy, Quantitative MarketingATT is killing advertising performance. Six tactics for adapting to the new advertising landscape.
Posted on June 28, 2021 in Mobile Marketing, Original Content, Privacy, Quantitative MarketingATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)
Posted on May 31, 2021 in Original Content, Podcast, Privacy, Quantitative MarketingWhat is Federated Learning in digital advertising?
Posted on May 24, 2021 in Greatest Hits, Original Content, Privacy, Quantitative MarketingThe money multiplier of performance marketing
Posted on May 17, 2021 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingATT opt-in rates are irrelevant
Posted on April 12, 2021 in Mobile Marketing, Original Content, Privacy, Quantitative Marketing