Do advertisers care about bots?
Posted on May 18, 2022 in Ethics of Advertising, Mobile Marketing, Original Content, Quantitative MarketingWith its Audience product, is Shopify creating a Content-Fortress-as-a-Service?
Posted on May 11, 2022 in Mobile Marketing, Original Content, Privacy, Quantitative MarketingUnpacking the DSA’s impact on digital advertising
Posted on April 25, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative MarketingWhy did CPMs increase following App Tracking Transparency?
Posted on March 7, 2022 in Mobile Marketing, Original Content, Privacy, Quantitative MarketingThe economics of advertising auctions
Posted on February 28, 2022 in Mobile Marketing, Original Content, Podcast, Programmatic Marketing, Quantitative MarketingThe perilous mythology of Brand Marketing for digital products
Posted on November 29, 2021 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingTikTok is too big for mobile advertisers to ignore
Posted on October 4, 2021 in Managing Growth Teams, Mobile Marketing, Mobile Platform Wars, Original Content, Quantitative MarketingThe digital advertising fear complex
Posted on August 30, 2021 in Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingDear FTC, repeat after me: ad platforms don’t set prices
Posted on August 19, 2021 in Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingThe vanishing marketing data lake
Posted on August 9, 2021 in Mobile Marketing, Mobile Platform Wars, Original Content, Privacy, Quantitative Marketing