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Integrating a Media Mix Model into a digital marketing workflow
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Posted on June 22, 2022 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Programmatic Marketing, Quantitative MarketingPodcast: Advertising strategy in a recession (with Maor Sadra)
Posted on June 20, 2022 in Mobile Marketing, Original Content, Podcast, Quantitative MarketingIs SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose?
Posted on June 8, 2022 in Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative MarketingMobile fingerprinting obstruction: what’s the potential impact?
Posted on June 1, 2022 in Mobile Marketing, Original Content, Quantitative MarketingDo advertisers care about bots?
Posted on May 18, 2022 in Ethics of Advertising, Mobile Marketing, Original Content, Quantitative Marketing