Integrating a Media Mix Model into a digital marketing workflow
Posted on November 2, 2022 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingSurviving the mobile marketing winter: customer unit economics
Posted on July 27, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhy mediation is the primary front in the mobile advertising wars post-ATT
Posted on July 20, 2022 in Original Content, Programmatic Marketing, Quantitative MarketingSurviving the mobile marketing winter: the Flight to Quality
Posted on June 29, 2022 in Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingSurviving the mobile marketing winter
Posted on June 22, 2022 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Programmatic Marketing, Quantitative MarketingPodcast: Advertising strategy in a recession (with Maor Sadra)
Posted on June 20, 2022 in Mobile Marketing, Original Content, Podcast, Quantitative MarketingIs SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose?
Posted on June 8, 2022 in Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative MarketingMobile fingerprinting obstruction: what’s the potential impact?
Posted on June 1, 2022 in Mobile Marketing, Original Content, Quantitative MarketingDo advertisers care about bots?
Posted on May 18, 2022 in Ethics of Advertising, Mobile Marketing, Original Content, Quantitative MarketingWith its Audience product, is Shopify creating a Content-Fortress-as-a-Service?
Posted on May 11, 2022 in Mobile Marketing, Original Content, Privacy, Quantitative Marketing