Mobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingThe LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingWould your business survive the elimination of the IDFA?
Posted on June 10, 2019 in Mobile Marketing, Original Content, Quantitative MarketingIntroducing QuantMar, a knowledge-sharing website for performance marketers
Posted on June 3, 2019 in Original Content, Quantitative MarketingIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionOptimizing campaign spend with the Blended Same-Month Return metric
Posted on May 6, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingA/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUser acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative MarketingWhat is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, Retention