Podcast: How to measure a marketing campaign (with Olivia Kory) My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform. Before… December 6, 2023
Podcast: The journey to probabilistic attribution (with Michael Kaminsky) In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder and… November 15, 2023
How to train your CFO (about probabilistic measurement) One of the most awkward conversations any marketer will have is when they are asked by their CFO to explain… October 11, 2023
Understanding conversion optimization in digital advertising One of the primary innovations in digital advertising over the past few years -- especially as a contributor to commercial… August 22, 2023
Reprogramming the Broken Marketing Brain Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small… May 3, 2023
Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023
The emerging marketing economist In 2016, Apple introduced a hidden privacy feature that became colloquially known within the mobile marketing ecosystem as "IDFA Zeroing."… February 15, 2023
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
Surviving the mobile marketing winter: customer unit economics This is the third installment in the Surviving the Mobile Marketing Winter series. For the previous two installments, see: Part… July 27, 2022
Podcast: Advertising strategy in a recession (with Maor Sadra) In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest… June 20, 2022
