Upstream marketing and downstream marketing for freemium apps One fundamental difference between marketing for freemium products and marketing for traditional software products is that the marketing function doesn't… August 16, 2012
The "average user" doesn't exist in freemium gaming (and a diagram for user segmentation) I read a great interview with the COO of GamesAnalytics today which discussed the state of analytics in the gaming industry.… August 14, 2012
Mobile game user segmentation through monetization behavior User acquisition campaign targeting based on LCV -- with the goal of spending less on a user than the revenue… July 17, 2012
Retention rates and their impact on lifetime customer value I like to think about mobile app metrics as a royal family: Retention is King, Conversion is Queen, and Virality… June 28, 2012
