Analytics-first development I read an interview about VC investment in gaming companies recently in which a quote surfaced with which I very… December 17, 2012
The problem with mobile user acquisition, Part 2 of 2: Adverse Selection Part One As mentioned in the first post on this topic, a marketing manager knows only a few things about… December 7, 2012
The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers Part Two When a marketing manager buys a user from a mobile ad network, he knows exactly three things about… December 3, 2012
The Lifetime Customer Value / Cost Per Acquisition spread The most fundamental concept in paid user acquisition, the Lifetime Customer Value / Cost per Acquisition spread describes how much… October 9, 2012
When, why, and how the business analyst should use linear regression The particularly adventurous business analyst will, at a fairly early point in her career, hazard an attempt at predicting outcomes… October 5, 2012
The freemium monetization curve is continuous I often hear of freemium app players being bucketed into three groups: the non-payers (95-97% of the userbase), the payers… September 27, 2012
The app ecosystem and the fungibility of users I was asked recently to answer a question on Quora about building a mobile user base without spending (much) money.… September 18, 2012
Estimating k-factor when conversions are unknowable Given the consistently upward pressure exerted on CPI (cost-per-install) prices over the past six months -- which, in my opinion, will not… September 16, 2012
Who should "own" the Lifetime Customer Value calculation in a mobile company? Lifetime Customer Value (abbreviated as LCV or LTV, depending on the organization) is defined simply as the present value of… September 4, 2012
Infographic: Who works with Big Data? Inspired by this Quora thread, I decided to create an Infographic about the different job titles associated with Big Data. Because… August 28, 2012
