The problem with mobile user acquisition, Part 2 of 2: Adverse Selection Part One As mentioned in the first post on this topic, a marketing manager knows only a few things about… December 7, 2012
The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers Part Two When a marketing manager buys a user from a mobile ad network, he knows exactly three things about… December 3, 2012
The Lifetime Customer Value / Cost Per Acquisition spread The most fundamental concept in paid user acquisition, the Lifetime Customer Value / Cost per Acquisition spread describes how much… October 9, 2012
When, why, and how the business analyst should use linear regression The particularly adventurous business analyst will, at a fairly early point in her career, hazard an attempt at predicting outcomes… October 5, 2012
The freemium monetization curve is continuous I often hear of freemium app players being bucketed into three groups: the non-payers (95-97% of the userbase), the payers… September 27, 2012
The app ecosystem and the fungibility of users I was asked recently to answer a question on Quora about building a mobile user base without spending (much) money.… September 18, 2012
Estimating k-factor when conversions are unknowable Given the consistently upward pressure exerted on CPI (cost-per-install) prices over the past six months -- which, in my opinion, will not… September 16, 2012
Who should "own" the Lifetime Customer Value calculation in a mobile company? Lifetime Customer Value (abbreviated as LCV or LTV, depending on the organization) is defined simply as the present value of… September 4, 2012
Infographic: Who works with Big Data? Inspired by this Quora thread, I decided to create an Infographic about the different job titles associated with Big Data. Because… August 28, 2012
Upstream marketing and downstream marketing for freemium apps One fundamental difference between marketing for freemium products and marketing for traditional software products is that the marketing function doesn't… August 16, 2012
