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Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape

Meta released its Q4 2024 earnings results yesterday: Advertising revenue increased by 20.9% on a year-over-year basis, to $46.8BN; Impressions served across the…

January 30, 2025

DeepSeek and consumer AI’s first mover disadvantage

DeepSeek, a chatbot app developed by a Chinese artificial intelligence company of the same name, was released for both iOS…

January 29, 2025

Netflix Q4 2024 earnings: ad tier majority of new subs, price hike

Netflix reported its Q4 2024 earnings results on Tuesday: $10.2BN in revenue (up 16%, year-over-year) and operating profit of $2.3BN for an…

January 23, 2025

The privacy shuffle

Google announced last month -- one week before Christmas -- that it had updated its platform policies to no longer…

January 22, 2025

2025 predictions for mobile gaming

To my mind, the most important developments in mobile gaming over the course of 2024 were: The widespread adoption of…

January 15, 2025

What is advertising identity?

On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy…

January 9, 2025

2025 predictions for mobile marketing

2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming…

January 1, 2025

Google embraces IP-based fingerprinting

Google published a blog post on December 18th, revealing that it is updating its platform policies related to data collection…

December 20, 2024

The last social media platform

BlueSky Social, the decentralized social media platform that operates the AT Protocol, reached a milestone of 20MM registered users last…

December 18, 2024

AppLovin eCommerce advertising: bull and bear arguments

AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its…

December 11, 2024