Understanding the effects of channel-level ROAS curve differences When a marketing team expands its channel portfolio, it faces an obvious measurement challenge: understanding how that channel's ROAS, on… March 12, 2025
Could ATT be rolled back? Reuters reports that France's antitrust regulator is likely to issue Apple with a fine over its App Tracking Transparency (ATT)… March 5, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
The medium is the measurement Spotify reported its Q4 2024 earnings earlier this month. The company saw total revenue of $4.2BN in the quarter for… February 26, 2025
The attribution tax Apple informed advertisers last year that it intended to introduce view-through attribution for Apple Search Ads in Spring 2025. This… February 19, 2025
AppLovin Q4 2024 earnings: 73% ad business growth, CTV ambitions AppLovin released its Q4 2024 earnings yesterday: Revenue grew by 44% year-over-year to $1.4BN; Software Platform (advertising business) revenue grew by 73%… February 13, 2025
YouTube, the CTV behemoth Neal Mohan -- who has helmed YouTube as its CEO for the past two years, succeeding long-time Google employee Susan… February 12, 2025
Pinterest Q4 earnings: 18% revenue growth, strong Q1 guidance Pinterest released its Q4 2024 earnings results this week: Revenue increased by 18% year-over-year, to $1.15BN; Global MAUs increased by 11% year-over-year, to 553MM;… February 7, 2025
Is the DMA’s singular achievement a porn app? Hot Tub, an ad-free "adult content browser" app, was released on iOS in the EU yesterday. The app is distributed… February 5, 2025
Snap Q4 2024 earnings: new placements, app advertising solutions bearing fruit Snap released its Q4 2024 earnings results yesterday: Revenue of $1.56BN grew by 14% year-over-year; Global ARPU of $3.44 grew by 5%. ARPU grew… February 5, 2025
