Google was the open web’s imperfect benefactor Google was determined to have maintained an illegal monopoly in its so-called "ad tech" case last week. The court found… April 23, 2025
Netflix Q1 2025 earnings: revenue beat, ad tech available in the US Netflix reported its Q1 2025 earnings results on Thursday: $10.5BN in revenue (up 13%, year-over-year); Operating profit of $3.3BN for an operating… April 21, 2025
Digital advertising and tariffs: what can COVID explain? There is a general consensus among economists that the COVID-19 pandemic triggered both a supply and demand shock across the… April 17, 2025
Apple’s advertising ambitions In a pithy update to its news feed, Apple announced two days ago that it has renamed Apple Search Ads… April 16, 2025
How will tariffs impact digital ad spend? Last week, following Trump's "liberation day" announcement of a new schedule of global tariffs, J.P. Morgan revised its prediction on… April 9, 2025
ATT, antitrust, and Apple’s privacy options France's competition authority, the Autorité de la concurrence, has determined that Apple abused its dominant market position through its App… April 2, 2025
Netflix’s gaming reset Netflix's newly appointed President of Games, Alain Tascan, laid out the company's updated strategy for its gaming initiative in a… March 26, 2025
Predicting cumulative revenue curves as bootstrapped time series data The Jupyter Notebook used in this article can be found here. It's common to see cumulative revenue curves for freemium… March 26, 2025
TikTok’s outage and the digital marketing efficient frontier A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by… March 19, 2025
“Black box” ad optimization and satisficer’s remorse A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From… March 12, 2025
