Q2 advertising earnings: a recession warning? The largest publicly-listed social media platforms have published their earnings for Q2: Meta: 22% advertising revenue growth (Y/Y), midpoint Q3… August 7, 2024
Snap Q2 2024 earnings: brand revenue languishing, continued push into DR Snap released its Q2 2024 earnings results yesterday: Revenue of $1.24BN grew by 15.8% year-over-year; Global ARPU of $2.86 grew by 6.3%.… August 2, 2024
Pinterest Q2 2024 earnings: 21% revenue growth, weak Q3 guidance Pinterest released its Q2 2024 earnings results this week: Revenue increased by 21% year-over-year, to $854MM; Global MAUs increased by 12% year-over-year, to 522MM;… August 1, 2024
Meta Q2 2024 earnings: average price per ad up 10%, strong Q3 guidance Meta released its Q2 2024 earnings results yesterday: Advertising revenue increased by 21.7% on a year-over-year basis, to $38.3BN; Impressions served across the… August 1, 2024
The war on personalization Last week, the FTC announced that it has issued information-seeking orders to eight companies offering services related to what it… July 31, 2024
With Google’s cookie policy reversal, what’s the fate of Android GAID? Google announced in February 2022 that it would, on an unspecified timeline, deprecate Android's advertising identifier, the Google Advertising ID… July 25, 2024
Alphabet Q2 2024 earnings: Search growth outpaces YouTube, Network continues to decline Alphabet reported its Q2 2024 earnings results yesterday: Overall advertising revenue of $64.6BN represented year-over-year growth of 11.1%; Search revenue grew by… July 24, 2024
Netflix Q2 2024 earnings: ad-tier growth slows, strategic overhaul with advertising Netflix reported its Q2 2024 earnings results last Thursday: $9.56BN in revenue (up 16.8%, year-over-year) and operating profit of $2.60BN for an… July 22, 2024
Is Netflix’s advertising business a success? Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as… July 17, 2024
Can mobile ad networks succeed beyond gaming? A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening… July 10, 2024
