YouTube tests increased ad load as it challenges TikTok Last week, reports surfaced that YouTube had begun exposing users on Connected TVs to sequences of up to 10 ads… September 21, 2022
How can Apple build a $30BN advertising business? Recent reporting from the FT highlights Apple's growing ambitions with its advertising business, noting the large number of open positions… September 7, 2022
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Ads in streaming, differential pricing, and the pursuit of ARPU Price discrimination, sometimes called differential pricing, is the practice of setting the price of substantially similar goods or services at… August 24, 2022
Unpacking Meta’s Q2 2022 earnings: measurement still looms large Meta announced earnings two days ago. The company missed analyst expectations on revenue slightly, with $28.8BN in revenue versus expectations… July 29, 2022
ATT allows ad platforms to grade their own homework Last week, Facebook published an information sheet to advertisers detailing three upcoming changes to its Ads Manager platform related to… June 21, 2021
Understanding Facebook’s updated iOS14 advertising guidance Back in August, Facebook published guidance around how its ad platform would change to accommodate the upcoming privacy restrictions coming… December 16, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing Tremors from Apple's bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS… June 29, 2020
A comprehensive free-to-play game model: revenue, DAU, virality, and retention (spreadsheet included) The F2P Excel Model is free to download, but you must first subscribe to the Mobile Dev Memo weekly newsletter… January 10, 2013
