Does Apple police fingerprinting? In Meta's Renaissance, I credit Meta's years-long recovery from Apple's App Tracking Transparency (ATT) privacy policy to four strategic changes… December 3, 2025
The ad load monopoly fallacy Last week, U.S. District Judge James Boasberg dismissed the FTC's antitrust case against Meta, determining that the FTC was unable… November 26, 2025
Apple embraces mini app monetization Last week, Apple introduced the Mini Apps Partner Program, which creates a commercial framework for "mini-apps" hosted within a native… November 19, 2025
Reddit Q3 2025 earnings: 68% revenue growth, automation suite in beta Reddit reported its Q3 2025 earnings last month: Total revenue increased by 68% year-over-year to $585 million. Ad revenue increased… November 18, 2025
AppLovin Q3 2025 earnings: ad revenue up 68%, first results from international AppLovin reported its Q3 2025 earnings on Wednesday: Advertising revenue grew by 68.2% to $1.41BN. Net income grew by 92.3% to $835MM,… November 7, 2025
Snap Q3 2025 earnings: 8% DR advertising growth, SMB contribution grows 25% Snap released its Q3 2025 earnings results yesterday: Revenue of $1.5BN grew by 9.8% year-over-year, with advertising revenue of $1.32BN having grown by… November 6, 2025
Google’s Network business is vestigial (part 2) Alphabet's CEO, Sundar Pichai, opened the company's earnings call last week with a triumphant declaration: that "every major part of… November 4, 2025
Alphabet Q3 2025 earnings: 15% YouTube and Search revenue growth, AI Mode at 75MM DAU Alphabet released its Q3 2025 earnings on Wednesday: Overall advertising revenue grew by 12.7% to $74.2BN. Search revenue grew by… November 1, 2025
Meta Q3 2025 earnings: 26% advertising revenue growth, expenses ramp Meta released its Q3 2025 earnings results yesterday: Advertising revenue increased by 25.6% on a year-over-year basis, to $50.1BN; Impressions served across the… October 30, 2025
Apple’s reliance on advertising The FT reports that Apple's services business is expected to surpass $100BN in revenue for the first time in 2025… October 28, 2025
