Content archive

1,230 posts

Three arguments against Apple anti-trust accusations

Three arguments against Apple anti-trust accusations

June 22, 2020 Eric Benjamin Seufert

Media mix models are the future of mobile advertising

Media mix models are the future of mobile advertising

June 15, 2020 Eric Benjamin Seufert

How to launch a Top 100 Grossing app

How to launch a Top 100 Grossing app

June 8, 2020 Eric Benjamin Seufert

Monetization data is critical in a mobile game soft launch

Monetization data is critical in a mobile game soft launch

June 3, 2020 Eric Benjamin Seufert

Is AR a failed consumer category or a successful mobile gaming genre?

Is AR a failed consumer category or a successful mobile gaming genre?

June 1, 2020 Eric Benjamin Seufert

Podcast: How a bid becomes a DAU with David Philippson, CEO of Dataseat

Podcast: How a bid becomes a DAU with David Philippson, CEO of Dataseat

May 28, 2020 Eric Benjamin Seufert

Broad targeting on Facebook took me to $500k / month in spend. Now what?

Broad targeting on Facebook took me to $500k / month in spend. Now what?

May 25, 2020 Eric Benjamin Seufert

Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning

Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning

May 20, 2020 Eric Benjamin Seufert

App download data suggests we have passed peak quarantine

App download data suggests we have passed peak quarantine

May 18, 2020 Eric Benjamin Seufert

What does an effective CMO look like?

What does an effective CMO look like?

May 11, 2020 Eric Benjamin Seufert

Free Webinar: State of the App Economy

May 11, 2020 Eric Benjamin Seufert

Why is Apple building an ad network?

Why is Apple building an ad network?

May 4, 2020 Eric Benjamin Seufert

MDM Podcast – Is the App Store fair to developers?

MDM Podcast – Is the App Store fair to developers?

May 1, 2020 Eric Benjamin Seufert

How Zynga executed its stunning turnaround

How Zynga executed its stunning turnaround

April 27, 2020 Eric Benjamin Seufert

Why dating app Surge swiped left on Firebase predictions

Why dating app Surge swiped left on Firebase predictions

April 22, 2020 Eric Benjamin Seufert

What happens to free-to-play mobile gaming during a recession?

What happens to free-to-play mobile gaming during a recession?

April 20, 2020 Eric Benjamin Seufert

The five levels of digital marketing automation

The five levels of digital marketing automation

April 13, 2020 Eric Benjamin Seufert

Announcing the MDM Academy, Program 2

Announcing the MDM Academy, Program 2

April 13, 2020 Eric Benjamin Seufert

Quibi’s failure to launch: can Hollywood win on mobile?

Quibi’s failure to launch: can Hollywood win on mobile?

April 8, 2020 Eric Benjamin Seufert

Apple’s IAP deal with Amazon Prime Video

Apple’s IAP deal with Amazon Prime Video

April 6, 2020 Eric Benjamin Seufert

Advertising Strategy During a Recession (Video)

March 31, 2020 Eric Benjamin Seufert

How has the Coronavirus impacted the App Economy?

How has the Coronavirus impacted the App Economy?

March 23, 2020 Eric Benjamin Seufert

How to manage marketing spend during a recession

How to manage marketing spend during a recession

March 16, 2020 Eric Benjamin Seufert

Building a virtuous cycle between product and marketing

Building a virtuous cycle between product and marketing

March 9, 2020 Eric Benjamin Seufert

Ad creative shouldn’t be A/B tested

Ad creative shouldn’t be A/B tested

March 2, 2020 Eric Benjamin Seufert