The best of MDM in 2025 One aspect of the content creation process that I treasure is the opportunity at year-end to reflect on what worked… December 24, 2025
Natura non facit saltus The New York Times reports on internal discord at Meta related to its superintelligence project (emphasis mine): In meetings this… December 17, 2025
Podcast: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri) https://open.spotify.com/episode/7HLtVRN44BtOPIB4d48aC2?si=f242f9a876ec4a7d In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University… December 9, 2025
The ad load monopoly fallacy Last week, U.S. District Judge James Boasberg dismissed the FTC's antitrust case against Meta, determining that the FTC was unable… November 26, 2025
Podcast: Meta’s Business AI tools and the ad-product divide (with Simon Whitcombe) https://open.spotify.com/episode/42ATqekWRdlOkaDTDhvqzp?si=c3e8bc563a2746d7 My guest on this episode of the podcast is Simon Whitcombe, the Vice President, Global Business Group at Meta.… November 18, 2025
Affiliate links, personalized ads, and chatbot revenue optimization Generative AI has undeniably penetrated consumer awareness at an incredible clip: this NBER paper finds that "overall genAI adoption (including… November 11, 2025
AppLovin Q3 2025 earnings: ad revenue up 68%, first results from international AppLovin reported its Q3 2025 earnings on Wednesday: Advertising revenue grew by 68.2% to $1.41BN. Net income grew by 92.3% to $835MM,… November 7, 2025
Snap Q3 2025 earnings: 8% DR advertising growth, SMB contribution grows 25% Snap released its Q3 2025 earnings results yesterday: Revenue of $1.5BN grew by 9.8% year-over-year, with advertising revenue of $1.32BN having grown by… November 6, 2025
Google’s Network business is vestigial (part 2) Alphabet's CEO, Sundar Pichai, opened the company's earnings call last week with a triumphant declaration: that "every major part of… November 4, 2025
Alphabet Q3 2025 earnings: 15% YouTube and Search revenue growth, AI Mode at 75MM DAU Alphabet released its Q3 2025 earnings on Wednesday: Overall advertising revenue grew by 12.7% to $74.2BN. Search revenue grew by… November 1, 2025
