Digital Advertising

The Prosperous Society, Part 1: The Primacy of Distribution

https://open.spotify.com/episode/2IiqN6F6Dpe0n36cBnTvmG?si=d61e52665cbf4aca The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the…

February 24, 2026

AppLovin Q4 2025 earnings: understanding AppLovin’s risks

AppLovin reported its Q4 2025 earnings last night: Advertising revenue grew by 65.9% to $1.7BN. Net income grew by 84.0% to $1.1BN, at 66.5%…

February 12, 2026

Podcast: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)

https://open.spotify.com/episode/7csvSLPWOEGwDShpEVtWTu?si=d5ba7cdda0704d6c In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross…

February 10, 2026

Snap Q4 2025 earnings: 5% advertising revenue growth, 71% subscriber growth

Snap announced its Q4 2025 earnings results last week: Revenue of $1.7BN grew by 10.2% year-over-year, with advertising revenue of $1.5BN having…

February 9, 2026

Reddit Q4 2025 earnings: 75% ad revenue growth, SMB revenue doubles

Reddit reported its Q4 2025 earnings last night: Total revenue increased by 70% year-over-year to $726MM. Ad revenue increased 75% to $690…

February 6, 2026

Podcast: Ads in ChatGPT (with Rishabh Jain)

https://open.spotify.com/episode/7a1DtNqSncQLyknOMP8stb?si=02dddf9c6e99452f My guest on this week's episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an…

February 3, 2026

Amazon-OpenAI: advertising, not agentic commerce

Amazon CEO Andy Jassy participated in an interview with The Information's Jessica Lessin at Davos two weeks ago in which…

February 3, 2026

Meta Q4 2025 earnings: 18% engagement-led impression growth, focus on AI-driven advertising efficiency

Meta released its Q4 2025 earnings results yesterday: Advertising revenue increased by 24.3% on a year-over-year basis, to $58.1BN; Impressions served across the…

January 29, 2026

OpenAI should know better

The Information reports that OpenAI is launching its advertising product without advanced targeting or measurement tools, with CPM billing, and…

January 28, 2026

Can Meta recover leadership in mobile games advertising?

One of my predictions for mobile gaming in 2026, published earlier this month, is that "Meta aggressively pursues growth in…

January 27, 2026