Digital Advertising

Meta Q3 2025 earnings: 26% advertising revenue growth, expenses ramp

Meta released its Q3 2025 earnings results yesterday: Advertising revenue increased by 25.6% on a year-over-year basis, to $50.1BN; Impressions served across the…

October 30, 2025

Apple’s reliance on advertising

The FT reports that Apple's services business is expected to surpass $100BN in revenue for the first time in 2025…

October 28, 2025

Generative ad creative and the creative control barrier

Mondelez, the snack manufacturer behind Chips Ahoy!, Oreo cookies, and Ritz crackers, has built an AI-enabled creative production tool that…

October 27, 2025

The creative flood and the ad testing trap

I've written extensively about what I believe will be the impact of the widespread adoption of Generative AI tools for…

October 15, 2025

AI, creative destruction, and digital advertising

The Royal Swedish Academy of Sciences announced today that its annual Nobel Prize in Economics has been awarded to economists…

October 13, 2025

Podcast: The eCommerce creative opportunity (with Dan Pantelo)

https://open.spotify.com/episode/5gmWDfRsj1pR9f1XZfPxr0?si=affc82a851524730 My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a…

October 7, 2025

Can Meta cross the ad-product divide?

Meta revealed several new advertising products and features last week ahead of the Advertising Week conference, which starts today. In…

October 6, 2025

Amazon, the advertising behemoth (part 2)

Part 1: Amazon, the Advertising behemoth (August 2024) Last week, Netflix and Amazon announced a new partnership that will make…

September 17, 2025

Podcast: The blandification of marketing (with Adam Singer)

https://open.spotify.com/episode/0AC7lwSuD4u0IbxA0Afe8Q?si=8b4a3f546998489c In this episode of the podcast, I speak with Adam Singer about the general trend of brands pivoting their…

September 16, 2025

Agentic commerce is a mirage

In late July, The Information reported that Amazon had begun blocking external chatbots and shopping agents from accessing product listings…

September 3, 2025