Digital Advertising

Commerce at the limit

https://open.spotify.com/episode/04MGDdhi11sWB0yv5NmwE7?si=84e8610d362d4218 In this episode of the podcast, I argue that the total automation of digital advertising through AI enablement presents…

Amazon is CTV’s data engine

Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one…

Ads come to WhatsApp

Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take…

Unpacking the WWDC AdAttributionKit updates

Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The…

Obviously, OpenAI will monetize with ads

Last week, OpenAI announced that it has hired Fidji Simo, the CEO of Instacart, to become the CEO of its…

The privacy shuffle, part 2

The Information reports that Google laid off 10% of its Privacy Sandbox team in April after having offered buyouts to…

What’s the fate of the GAID?

Last week, in a blog post, Google announced that it has reversed course and will not deprecate third-party cookies in…

Podcast: Advertising measurement in an uncertain economy (with Olivia Kory)

https://open.spotify.com/episode/7wrdUdXLQ3bJpJmTtoHSBH?si=926235bfc6d64c52 My guest on this episode of the podcast is Olivia Kory, the Chief Strategy Officer of Haus, an advertising…

Alphabet Q1 2025 earnings: AI Overviews at monetization parity with Search

Alphabet reported Q1 2025 earnings on Thursday: Overall advertising revenue of $66.9BN represented year-over-year growth of 8.5%; Search revenue grew by 9.9% Y/Y…

Google was the open web’s imperfect benefactor

Google was determined to have maintained an illegal monopoly in its so-called "ad tech" case last week. The court found…